Case Studies
We work with local, national, and global clients across the health, wellness, technology, and fashion industries.
01 — Eurofins
Eurofins is a global testing company with 50,000 employees in 50 countries. Eurofins’ U.S. Clinical Diagnostics group came to Sloane Heller Communications to launch their first COVID-19 test in early March 2020 to local, national and trade media.
Through a highly-targeted media campaign and patient testimonial video, we helped the labs launch a series of COVID-19 molecular and antibody tests to hospitals, doctors’ offices, and employers nationwide.
The project required us to gain an understanding of COVID-19 tests quickly and follow the fast-paced, ever-evolving pandemic news coverage closely.
Media mentions and profiles included: The New York Times, Washington Post, Boston Globe, Fox Business Network (live interview), U.S. News & World Report, as well as top trade publications and local news.
Fox Business Network
US News
Boston Herald
Fierce Biotech
Dr. Mark Hyman
02 — Sunlighten
A global leader in infrared light therapy – came to Sloane Heller Communications to increase brand awareness with businesses and consumers.
Over a two-year period, we helped launch new products, built relationships with journalists and business clients (infrared sauna and recovery studios), produced multiple sales and internal videos and managed the company’s Tier 1 affiliate program.
Securing media coverage for Sunlighten and the company’s top tier consumer-facing clients required a deep understanding of infrared light therapy, the technology, as well as potential health benefits.
Forbes
Sports Illustrated
Architectural Digest
L.A. Times
Paper Magazine
POPSUGAR
Who What Wear
03 — Apptio
A global company that creates cloud-based applications for IT leaders at Fortune 100s. Sloane Heller worked with Apptio on a wide range of testimonial, new product and corporate culture videos. She was involved in every aspect of each video, including concepting, interviewing, scripting and editing.
During her time with Apptio, Sloane profiled the company’s top clients and the country’s biggest companies, including Nike, Subway, Microsoft, Cisco, and DIRECTV.